by Khabi Mirza, Pure’s content director and Antonia O’Brian TV stylist
New for SS11:
70’s silhouette
- Wide leg jeans are key for this trend
- Big floral prints as seen on D&G
- Aztech/ tribal prints
Key Colours
Bold & bright
- Tangerine- worn with tan accessories
- Green
- Colour blocking is key but more commercial to wear bright colours back to denim
White
- Clean and sharp shapes worn with nude accessories
- Crisp white shirt and soft cotton sun dress are key white pieces
Trend Tips:
Leather is a key fabrication for the season
- Soft leather jackets
- Leather skirts and shorts
- Leather trims
Continuing trends
Denim
- Big denim season
Lighter washes are key
Denim shirt dresses, jackets and gilets are all key
Animal prints still key for SS11
Maxi dress is continuing to be the key length for dresses
