by Laura Weir, Fashion Editor at Drapers
New for AW11:
Mixing fabrics and Textures
- Very textural season, mix jersey and silk/ jersey and leather
- Panelling detail very key (from research in Amsterdam)
20’s
- Art Deco embellishment on formal dresses and knits
- Shift style dress (Mad Men inspired)
Grecian draping
- Keep it clean, no embellishment. Keep casual in Jersey
- Feature seasons asymmetrical shoulder
Key Colours
- Tobacco/rust in all tones
Works for all demographics
Mix with jewel colours –ie. Teal on Gucci catwalk and Peter Som
- Liquid (shiny) and Deadened (matt) metallics – ‘Gold Rush’. Can translate into lurex knits and wovens.
- Abstract prints
Using inspiration from nature with natural colouration – greens, browns and rust
Trend Tips:
Fur on Footwear
Petal inspired trim – the new textured way to do florals. On formalwear, casualwear and knits
Continuing trends
Shearling
Still feeling for AW11 with more of a feminine twist on LY literal version
- Use biker styling/ feature collar/ belted
Peg leg trouser
- Becoming more mainstream now. Cropped length. Wear with clog platform shoes
Emerging trends
Boucle ‘Teddy’ Texture knitwear
- Most commercial in waistcoat/ jacket styles. Lightweight but cozy.
Velvet
- Very key for season but approach with caution! Use on trims/ shorter style dresses/ skirts
- Looks newest in trousers pieced with chunky knits and in jewel colours
GOOD NEWS:
After last years cold weather early in the season customers will see Outerwear/ Knitwear as essential investment pieces
Outerwear 3 key trends:
1. HERITAGE- quilted (Barbour) style jackets. Waxed finished. Belted.
2. CAPE – Bigger this season than last. More casual/ knitted. Lots of texture and tweedy finishes
3. MILITARY – shorter length as well as long. New dip back hem lines, more feminine styling. Works better in formal coats.
